Hiro Komae/AP
This week’s Tokyo Series turned out to be a success for apparel maker Fanatics.
The company announced Thursday that the two-game series between the Cubs and Dodgers in Japan generated $40 million of fan gear and trading cards sales. Fanatics said it was the best-selling special event in company history.
The company’s sales included Tokyo Series fan gear and trading cards across e-commerce and wholesale; the Fanatics-operated MLB Official Shop retail locations across Tokyo; the MLB Flagship Shop in New York; the limited-edition Takashi Murakami collection — which included Complex and Fanatics pop-up stores in Los Angeles and Tokyo; and Topps collector activations in Tokyo.