We’ve known this was coming for quite some time, but it’s still a little shocking to see it come to fruition. The Cubs announced Thursday that they have entered a multiyear agreement with Motorola to place the company’s “batwing” logo on the sleeves of all their jerseys. While there’s no word yet on how lucrative this partnership will be, the Yankees are reportedly making at least $25 million annually and $200 million overall from their deal with Starr Insurance.
The timing of this is interesting because it comes in the midst of poor play and a disappointing outcome at the trade deadline.