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Here at CUB TRACKS NEWS AND NOTES™, we like to keep things brief on the principle that it makes us appear wise. We don’t always, but we like to.

Wouldn’t it make more sense if the neighborhood names were added later, to add marketing opportunities for the City Connect gimmick? Wouldn’t that rep the various communities more effectively? Instead of on the jacket sleeves? I don’t think they thought that through. I have more ideas — their people should talk to my people. In the meantime, they’re there if you’re in their target demo.