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‘Creative at heart’: Cubs’ Marcus Stroman building SHUGO into more than a shoe brand

When Marcus Stroman takes the mound for the Cubs, notice his varied deliveries to throw off hitters’ timing and the energy he emanates as he’s constantly moving.

Then look down at his cleats and examine them a little closer. They could be a range of colors — white, gray, tan, teal, royal blue — but notice the logo on the shoe’s tongue, a circle with a horizontal line in the center.

Soon, it won’t only be on Stroman’s cleats and gear.

“I truly want to make it the next boutique luxury brand for athletes on and off the field,” Stroman said of SHUGO, which started out as his own brand of cleat.