Chicago Cubs were one of the last Major League Baseball franchises to get a mascot when they introduced Clark the Cub in 2014. In fact, the three-time World Series winners were the 27th MLB team to have a mascot, as they realized that introducing one was a good marketing move in many ways. Clark has made Wrigley Field a more friendly place, but he has also made Chicago Cubs a more recognizable franchise globally. The lovable bear is a stark reminder of the importance for a brand to have an iconic mascot.
While Clark isn’t actually the first ever mascot the Cubs have had, he is the only one since the inception of MLB.
Clark the Cub and the Importance of Having a Recognizable Mascot
