One of this year’s slogans comes thank to a player who would admit he didn’t have the best year. Chicago Cubs’ outfielder Jason Heyward‘s speech before extra-inning in Game 7 of the World Series led Joe Maddon to one of his new slogans for 2017. “Don’t forget the heartbeat.”
Maddon’s slogans and sometimes his actions during the season can seem quirky. But there’s always a reason behind them. Last year, he knew that everybody would be aiming for the Cubs. So it wasn’t just about a catchy slogan, but talking about what was ahead of the team instead of ignoring it.