The Cubs hosted a beam-signing ceremony Friday at the site of the future DraftKings Sportsbook, which will be attached physically and spiritually to Wrigley Field. I assume everyone involved found a way to get dollar signs, commas and zeros, lots of zeros, into their signatures.
What I love most about the Cubs’ $100 million deal with DraftKings and the forthcoming glass-and-steel sportsbook is that there’s no pretense about what’s at work here. That would be money. Oh, sure, team officials have pushed the idea that the project is a way for the franchise to keep up with the evolving needs of the fanbase, a fanbase that wants to gamble.