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Why Steve Kerr is 'almost embarrassed' to be included in 'The Last Dance' ads

Though Steve Kerr logged just 22.4 minutes per game for the 1997-98 Bulls (and didn’t make a start in his five-year tenure in Chicago), his penchant for big shots, dry humor and decorated resume as a head coach make him one of the more notorious faces from the Bulls’ second three-peat.

That name-brand recognition translated into Kerr being featured in a number of promotional materials for “The Last Dance” in the run-up to its debut. As an example:

For your planning purposes... pic.twitter.com/yrcnIg0L8Y

— Adam Schefter (@AdamSchefter) April 19, 2020

Take a stroll into the replies if you’re wondering how Bulls die-hards felt about Kerr’s inclusion.