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The Bulls talk around their coaching change is so damned stupid

It’s only been a few days since Fred Hoiberg was fired to make way for associate head coach Jim Boylen. But it’s also felt like a long few days, because no matter how you feel about Hoiberg’s abilities versus management facilitating him, hearing the talk around how Boylen is an improvement has been ridiculous.

It came from the top, where John Paxson only addressed (he also made multiple radio appearances saying the same thing) nebulous intangible failings that only he could assess. ‘Spirit’ is the new nonsense buzzword for this outfit: it’s not the losses that matter, it’s how everybody feels after the losses.