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No joking matter, as Bulls should follow the Wizards' rebuilding model

Ben McKeown/AP

It’s time for the Bulls to play the game.

Not just the 27 left on the regular-season schedule when the Association reconvenes on Wednesday, but what’s really going on in the bottom 10 of the standings.

Lose at all costs. And it shouldn’t be just a one-year philosophy for the teams in this zip code of the have nots, either.

The NBA All-Star Weekend was a nice little breather. A moment to reset and for teams to actually embrace what’s important.