It’s hard to envision a world without Nike’s Jordan Brand. Michael Jordan is the king of signature sneakers in basketball. None of this exists without the partnership between him and Nike that began in 1984.
Even today, after 35 years, Jordan’s sneakers are still popular. But somehow that almost didn’t happen.
In the latest episode of Kevin Durant’s ESPN series, “The Boardroom,” Jordan’s longtime agent David Falk explained that Jordan didn’t actually like Nike.
“He didn’t want to go,” Falk said. “Didn’t know anything about (Nike). Didn’t like the shoes. Didn’t want to go.