September 2018 – German oil and additive specialist LIQUI MOLY partners up with the Chicago Bulls. Advertising in the stadium and on social media seeks to tap into the broad appeal of the American basketball team. LIQUI MOLY pays a seven- digit figure in return. “This is our largest-scale sponsorship program ever in North America,” says Peter Baumann, Marketing Manager at LIQUI MOLY.
The oil manufacturer’s brand will have a significant presence at the United Center, including permanent logo placement on the pole pads of both baskets, as well as on the Bulls’ digital platforms. LIQUI MOLY will be able to invite customers to games with unique hospitality experiences, too.