There’s something in journalism called the nut graf, which basically is the point of the story, the all-in-a-nut shell substance. You distract them with some fancy stuff in the lead paragraph and maybe a clever allusion. And then you tell them why to keep reading.
Like when Bulls Executive Vice-President of Basketball Operations Thursday explained why the Bulls traded Bobby Portis, Jabari Parker and a future second round pick to Washington for small forward Otto Porter Jr.
“Before the trade we were looking at having some cap space in the range of about $40 million,” Paxson told media at an Advocate Center briefing.