How important is the connection between the team and the city it’s located? Well, I don‘t think, that city can truly get behind the team if that team doesn‘t feature values, that particular city represents. Perhaps no team has been more synonymous with the place it calls home more so than the Chicago Bulls.
Historically, since its incorporation as a city in 1837, Chicago was an industrial place. They were manufacturing a lot of stuff, from bicycles and radios to steel. During WWII steel mills of Chicago accounted for 20% of total steel production in the USA.