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Fred Hoiberg uses foul language, 'Animal House' to challenge Bulls

The Fred Hoiberg bag of tricks and motivational tactics reached a new level Saturday.

Whether it’s a level of creativity or desperation is certainly up to one’s devices, but the Bulls coach, perhaps seeing the morale on this team slip to an all-time low, showed a motivational video from a famous movie to lighten the mood, and the mild mannered coach even used some profane language to illustrate the severity of things.

“I can’t say what I want to right now. Fight through it and keep battling,” Hoiberg told his team, before some prodding brought out the unexpected phrase.