AUG 17, 2015 at 3:47p ET
AUG 17, 2015 at 3:47p ET
Michael Jordan is still the king of endorsement dollars.
CHICAGO -- An expert in sports economics says Michael Jordan's endorsement income has grown and still eclipses that of current NBA players, including LeBron James.
Smith College economist Andrew Zimbalist testified Monday in federal court in Chicago. He's an expert witness for Jordan in the former Chicago Bulls player's lawsuit seeking damages from a grocery store chain that used his image without permission.
Zimbalist says the fair market value of Jordan's image in advertising is at least $10 million.