Despite only winning 27 games last season, the Chicago Bulls led the NBA in attendance in the 2017-2018 season for the eighth straight year, averaging 21,680 fans per contest.
The Bulls have garnered one of the most valuable and recognizable brands in the NBA being the only team in the NBA that has never changed their logo. The Chicago Bulls brand alone is currently valued at $292 Million according to Forbes.
Chicago is also home to the team that is tied with the 3rd most NBA Championships in the NBA with six titles. No matter who seems to be playing on the court, the historic Chicago Bulls have always managed to sell out games and put on a show for the hometown.