Nick Wass/AP
Viewership is leading the conversation in the NBA as numbers continue to decline.
According to Front Office Sports, viewership on ESPN was down 28% in the season’s first month. Across all three of the league’s national partners — ABC, ESPN, and TNT — viewership was down 19% year-over-year through the NBA Cup semifinals, according to Sports Media Watch.
On social media, theories and hot takes as to why range from too many three-pointers to the season being too long and streaming making it too difficult to find games. Celtics coach Joe Mazzulla admitted on Thursday that he’s part of the problem as well, saying in part that he’d “rather watch something else.