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By secretly extending Billy Donovan’s contract, Jerry Reinsdorf does Bulls coach a disservice

AP

Chairman Jerry Reinsdorf chose not to release news of coach Billy Donovan’s contract extension in the preseason, missing a chance for a positive news cycle for the Bulls.

PHOENIX – Jerry Reinsdorf will never change.

We’re at the part of the movie where that’s clear.

The chairman of the Bulls and White Sox decided long ago to operate in the petty, especially in how he deals with the Chicago media. That’s his choice, and his success in life has certainly earned him that right.

While other owners of major-market teams such as the Cowboys’ Jerry Jones and the Mavericks’ Mark Cuban have understood trying to use the media for the benefit of their product, Chicago’s media to Reinsdorf is a dirty piece of gum that he takes enjoyment scraping off his shoe.