PARIS – Bulls president and chief executive officer Michael Reinsdorf knows what his brand stands for globally.
That doesn’t mean it isn’t nice to get a reminder of that every so often.
Paris checked that box for Reinsdorf.
“You know, we’re walking up to the arena and seeing everybody wearing Bulls jerseys, and how excited the fans of France and Paris are coming to the game, it’s pretty incredible,’’ Reinsdorf said on Thursday. “It seems like just the other day I was here in 1997 with my wife for those preseason games, and it’s just an exciting time to be a part of this organization.