When Bulls president and COO Michael Reinsdorf was in the beginning stages searching for a Developmental League location, staying close to home was important.
Not only would a close proximity allow the Bulls' NBA team seamlessly to ship young players to and from the D-League to gain valuable experience, but it also would help the surrounding communities in whatever region they decided on.
Both from a economic standpoint and broadening the Bulls' fan reach, the team landed on Hoffman Estates and the Sears Centre Arena to house the team's D-League affiliate, which the team announced Wednesday afternoon at the United Center.