Advertising slogans for shoe companies are supposed to be somewhat corny, but Adidas' campaign for Derrick Rose is simply rather unfortunate.
ESPN's Darren Rovell tweeted out Wednesday that the company, which signed Rose to a lifetime contract in 2012, is going with this slogan for Rose:
— Darren Rovell (@darrenrovell) October 21, 2015
The irony, even looking past Rose's constant injuries the last four seasons, is that Rose is still recovering from literally breaking.
On the first day of practice Rose suffered an orbital fracture after taking an accidental elbow to the face from Taj Gibson.