Amazon Studios
At an advance screening and reception for “Air” at the Gene Siskel Film Center in Chicago a couple of weeks ago, I’d say at least 60% of the attendees sported Nike gym shoes aka sneakers aka kicks. The Air Jordan 1 Mid, the Nike Dunk Low SE, Air Jordan Retro High Tops, Nike Air Force 1, Nike Blazer Low Platform, etc., etc., in a myriad of bright and shiny colors. Granted, the crowd was dressed to suit the occasion — but it’s not as if we all went out and purchased Nikes in advance.