If you want to know the story of how a college football team turned to its school’s own civil-rights history in order to help reboot a struggling program, you have to start in 2012, the year after a veteran coach named Rod Broadway departed Grambling to become the coach at North Carolina A&T in Greensboro.
Broadway had been a college coach for more than three decades, both at FBS schools and at historically black colleges like A&T and Grambling. He knew this team needed something to alter its outlook, something to erase the overarching ignominy of the 27-game losing streak that A&T had endured a few years earlier.