With NHL playoff viewership down nearly two-thirds across Canada, the television executive who committed Toronto-based Sportsnet to a 12-year, multibillion-dollar broadcasting rights agreement joked how glad he was to have a third-floor office.
If Scott Moore considered jumping, "I would just sprain my ankle," the Sportsnet President told The Associated Press with a laugh during a telephone interview Friday.
"We're disappointed but we're not panicked," is how Moore assessed his reaction to the ratings returns a little over a week into the league's first postseason in 46 years without a Canadian team.
The first-round playoff series being broadcast on Sportsnet's cable channels and CBC drew an average of about 500,000 viewers from April 13-17.