Apparently realizing that this summer has really dragged on, from a “we don’t have hockey to watch” standpoint, the NHL decided to hold a 2017 Winter Classic press conference Tuesday at Busch Stadium in St. Louis. You’ll remember the Jan. 2 game will feature the Chicago Blackhawks and St. Louis Blues.
It’s a nice little way to drum up interest for hockey during the offseason, even though plotting it against five to seven TV channels of Olympics is going to get your press conference mostly ignored. But hey, you have to do what you have to do in order to promote your event, right?