The NHL announced Thursday the implementation of a new campaign, “Hockey Is For Everyone,” which is designed to promote diversity and inclusion among those of all sexual orientation, genders, ethnicities, abilities and socioeconomic statuses. The You Can Play Project, whose mission is to fight homophobia in sports, is a partner on the campaign, which runs through the month of February.
“Our Clubs, our players and our fans are committed to welcoming everyone to hockey,” NHL Commissioner Gary Bettman said in a statement. “While the NHL family strives for diversity and inclusiveness all year long, February is Hockey Is For Everyone month, which will highlight, on a daily basis, the many ways our sport brings greater attention, heightened awareness and broader opportunities.