If you’ve checked out Hockey Twitter on Wednesday, you’ve probably seen some stuff about Bell Let’s Talk. It’s an initiative by the Canadian telecommunications giant to discuss mental illness and support those suffering from it. As I wrote a year ago, it’s an important day to me as a hockey fan and a person.
During this day, Bell donates five cents to mental health programs in Canada for all sorts of phone calls, text messages, and social media posts including the hashtag #BellLetsTalk. Branding ploy aside, it’s an incredible thing to see the public reaction, and something we should all participate in.