The Chicago Blackhawks have giveaways for everything under the sun, for a toothbrush holder to a Aviator sunglasses. Yet the Blackhawks are missing out on key sect of fans that would be clamoring for themed ’Hawks items.
The Blackhawks are missing out on Stars Wars fans.
Nobody wants to hear this, but sports is all about making money. If you have a good ownership group, your team is about winning and making money. The Blackhawks are about both, so a Star Wars celebration makes sense for them. “Star Wars: The Force Awakens” is the highest domestic grossing film of all time and third-highest grossing movie worldwide.