The Blackhawks organization doesn't only win on the ice.
The team announced Wednesday that their Marketing Department's #WhatsYourGoal campaign, specifically the #WhatsYourGoal: Jenny spot with Head Coach Joel Quenneville, was honored with the Golden Matrix Award for the Best Promotional Video at the 2016 Information Display Entertainment Association (IDEA) Conference for the second consecutive year.
Additionally, the Blackhawks Game Operations Department and United Center Scoreboard Operations Department were named the NHL's Best Overall Video Display and Production for the second year in a row. These same departments also received the Golden Matrix Award for Best Overall Video Display in the NHL at the 2008 and 2009 IDEA Conferences.