Ashlee Rezin/Sun-Times
The trailer released by Max on Tuesday for the Bears’ installment of “Hard Knocks” calls upon the franchise’s past and future.
The 90-second ad uses footage of everyone from George Halas to Walter Payton to Devin Hester while proclaiming that the “winds have changed.” Caleb Williams, the first overall pick, and Rome Odunze, the ninth selection, each earn mention in the commercial.
The trailer starts with coach Matt Eberflus addressing the team.
“I can see the operation, the execution. Keep it simple and be consistent,” he said.