Forbes says the Bears are worth $4.075 billion, which doesn’t mean that they are, just that we get to chide the McCaskeys for being extremely rich and not particularly successful at what has brought them the mountain of money: football.
It’s not as if ownership has gotten a lot of bang for its buck when it comes to victories, titles and Lombardi trophies. More like a faint tapping. That’s what back-to-back 8-8 seasons sounds like.
But here we are, expecting more because . . . because . . . because a new season is upon us, and that’s what you do in Chicago with the Bears.