Millions of Americans watch NFL football in sports bars each week. And in 2020, in most areas of the country, sports bars will not exist. So how does the NFL plan to address this potential gap in their viewership?
First, an update. DIRECTV still has an absurd monopoly on NFL football through their Sunday Ticket platform. And for many people, in many cities, DIRECTV is simply not an option. Either (a) you don’t have ability to point the dish south or (b) your building won’t allow the dish at all. So if you happen to live in, say, Queens, and plan to watch every game, say, the Chicago Bears play, you’re facing a somewhat untenable position.