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The most important person in free-agent recruiting isn’t a general manager, coach or teammate but, rather, whichever former President is pictured on a player’s legal tender of choice. In the NFL, money talks.
Quarterbacks, though, are part of the appeal. Stars draw players when the money is similar. Those with potential give incoming players reason to dream.
Put the Bears’ Caleb Williams in the latter category. Despite an uneven rookie season, Williams’ potential was enough to help sway Lions assistant Ben Johnson to Chicago to become the team’s head coach.