Charles Rex Arbogast, AP Photos
The Lions went looking for a head coach in January 2021.
What they found was a culture.
Dan Campbell had written it all down and sent it to owner Sheila Ford Hamp in advance of his job interview. The document packet laid out what he’d do as the coach, from practical ideas to broad philosophies.
“I read his statement on culture and leadership and it was like he read our minds,” she said after the Lions gave him the job.