AP Photos
LAS VEGAS — The Taylor Swift effect reached its peak Sunday with her appearance at the Super Bowl in support of Chiefs tight end Travis Kelce.
While networks constantly cutting to Swift during games has been divisive, she and the NFL have benefitted from their relationship. Bears tight end Cole Kmet sees nothing but positives there.
“It’s great for the game,” he told the Sun-Times during Super Bowl week. “A lot more women have now been engaged in the NFL, which I think is always good for the game, so that’s been cool to see.