The backup quarterback is usually the most popular guy in town, but in the Bears’ case, Justin Fields is one of the most popular guys in the entire league.
As Fields prepares to start the season on the bench behind Andy Dalton, his jersey has been the fourth-hottest seller on NFL retail partner Fanatics since Aug. 1. He’s one spot ahead of Patrick Mahomes.
At all three of the Bears’ preseason games, including one in Nashville, Tenn., Fields’ No. 1 has been ubiquitous in the stands, as well as at training camp at Halas Hall.
“I’m starting to get used to it now,” Fields said last month.