Through the partnership, the Bears and Idonije's team created an alternate universe where Bears players are depicted as superheroes collectively known as the "Monsters of the Midway." Each "Monster" has his own unique powers, which play off his natural skill set as a football player.
The vision was to create an alternate world where the "Monsters of the Midway" defend the City of Chicago from a weekly nemesis, drawn from the Bears' 2018 schedule. The storyline will take fans up to the point of conflict each week where the characters transition from the comic world into reality as the outcome is played out on the field each game day.