Bear down, Chicago Bears! Make every play clear the way to victory!
You know the rest.
According to the Bears press guide, the team fight song, "Bear Down, Chicago Bears," came about in 1941. And last year, Bears' longtime ad agency, Two by Four Chicago, unveiled a smacking "Bear Down" marketing theme. Given that the Bears are expected to enter the 2015 season with a completely revamped system, their advertising campaign will be turned up a few notches, too.
The big enhancement for the 2015 campaign will have a more well-developed and visible social media component, according to Two by Four's president and executive creative director, David Stevenson.