Manchester United’s resembles a zebra galloping across the Serengeti. Arsenal’s draws inspiration from the night sky. Chelsea’s is in homage to a classic pair of trainers but just looks like another club entirely.
When Chelsea played Newcastle last weekend, their shirt design influenced by the Nike AirMax from the 1990s, someone in the office marched over to the big screens and asked how Crystal Palace were getting on.
Welcome to the strange world of Premier League third kits.
Football shirts have long become their own fashion culture.