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'Until they put victims before money, we WON'T see the action we need': Anton Ferdinand believes tech giants are too busy making money from racism controversies to stamp it out... as he explains why social media boycott this weekend is so important

The social media abuse that Anton Ferdinand received was remorseless and relentless — dozens and dozens of messages, many of them racist, which made his heart sink every time he picked up his phone.

It was October 2011 and he had called out John Terry's racist abuse of him in QPR's match against Chelsea.

Some of the mindless abusers could not even spell Terry's name correctly. The 'n' word featured frequently. 'It isn't racist, it's just stating facts,' one anonymous bigot said, tweeting a two-word insult as vicious as they come.

Anton Ferdinand received remorseless racist messages after calling out John Terry in 2011
In QPR's match against Chelsea that October, Ferdinand called out Terry's racist abuse of him

WHERE ARE THE SPONSORS ON THIS?