Chelsea's business model is doomed to failure. Football is like any other business where, if you give too much too soon to young people, in the majority of cases they stop turning up and wanting to learn something new every day.
This Chelsea strategy of giving out seven and eight-year contracts to young players is an amortisation exercise. They are not the actions of true football people who understand the market or the game.
They have signed 11 players with an average age of 21 this summer, for around £200million, all on long deals.
I can tell you now, the majority of them will not be good enough to take Chelsea where they want to be and that's to challenge for the big two trophies - the Premier League and Champions League.