Seriously, though: what the hell were they thinking?
21. Chelsea
Unlike the roaring beast that dominated the Blues’ badge from 1986 to 2005, this incarnation of the Chelsea lion is far from intimidating.
Numerous changes were made in the revamp of an older crest, so there’s no excuse for a supposedly ferocious creature merely looking miffed that an opposition striker has beaten its offside trap. Or is that what Chelsea were going for?
Alternatively, the king of the jungle may have been distracted in the middle of doing something important. “And so, I present to you the keys of the city, for serv – oh hi, Bill, didn’t see you there.