Le Coq Sportif have reportedly filed for bankruptcy - and ended all partnerships as a result.
The French brand is one of the most iconic names in sportswear having sponsored a number of big nations and clubs over the years.
However, it is now on the verge of a financial collapse after being placed under judicial restructuring proceedings by the Paris Commercial Court, as per the Sun.
Parent company Airesis said: 'Le Coq Sportif is relying on this procedure to respond to the challenges facing the brand while protecting its 330 employees and hundreds of indirect jobs.