Roman Abramovich's asking price of more than £3BN for Chelsea is well over the odds, according to analysts, who put the club's market value closer to £2BN.
The Russian oligarch is believed to value the West London club at between £3BN and £4BN, but that figure is hard to justify in the current market, or the foreseeable future.
Abramovich has instructed American bank the Raine Group to handle the sale of Chelsea and it is understood that the Russian is targeting American buyers as investment from China, the Far East and Eastern Europe has dried up for clear political reasons
But what can the Blues' owner expect to make from any sale?