Puma have hilariously poked fun at themselves in their latest campaign after previously facing a potential marketing disaster over Marc Cucurella's actions in Chelsea's recent win over Tottenham.
Cucurella made two costly slips that led to goals in Chelsea's rollercoaster 4-3 victory over their London derby rivals last weekend and changed footwear midgame as a result.
Puma's next-gen Future 8 boots were only recently launched in the run-up to Christmas and Cucurella had originally tested them out during training at the club's Cobham centre.
The Spaniard is a big-money ambassador for the sports brand but wasn't impressed with the company's new £220 boots that he wore against Spurs and later posted a picture of them in the bin.