Scottish football has been on the rise in recent times, with the national team playing in their first major finals in 23 years at Euro 2020 last summer, but the domestic game is also getting a timely boost.
Barring bad luck, the winner of the Scottish Premiership this season will earn a golden ticket into the group stages of the Champions League - and pick up a cool £13million for just turning up every other Tuesday and Wednesday on the continent.
All that could prevent this year's Scottish champions from a direct route to the group stage is the potential Champions League winners not already having qualified through their domestic league placing - something that hasn't happened since Chelsea's triumph a decade ago.