It has been an extraordinary few days for European football.
In between they were hit with a whirlwind of vitriol, the anger and criticism coming in wave after wave. Eventually it was too much, and the project crumbled.
So, where did it all go wrong, what happens now and are the problems solved? BBC Sport picks through the seismic events.
The first mistake
It would be naive to think discussions around a European Super League (ESL) have not been happening for some considerable time.
It was also fairly obvious criticism would swiftly follow the announcement of the proposed competition.