The Saudi Pro League is just getting started following the high-profile signings of Cristiano Ronaldo, Karim Benzema and Jordan Henderson in recent months, one of its leading executives has said.
Clubs in the Middle East country have splashed out over £350million so far this summer in a bid to establish the league as one of the world's most popular.
Well-known players from the likes of Chelsea, Manchester City and Bayern Munich have been enticed to play in Saudi Arabia, while Al-Hilal made a jaw-dropping world record £259m bid for France star Kylian Mbappe last month.