The majority of football fans had the same reaction on social media after Aston Villa revealed their new cub crest ahead of Thursday's game against Manchester united.
The new badge, which will be used, from the 2023/24 season, was the result of 'an extensive period of fan consultation, creative exploration and crafting'.
Two designs were shortlisted with supporters of the club voting overwhelmingly (77 per cent) in favour of the winner, a round crest which pays homage to their 1982 European Cup triumph.
Aston Villa's new badge (left) looks strikingly similar to Chelsea's current club crest
Now rounded, it feature's the club's lion in the blue center with the words 'Aston Villa' and the year the club was founded, 1874, in the claret rim.